
8 June 2023
Joanna Armas
We are thrilled to share the success of the recent BDC Economic Update and Business Landscape Event, which took place on Thursday, June 8th in...
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7 April 2023
Joanna Armas
Happy Easter from Growvare! As we celebrate this joyous holiday, we want to express our gratitude to our valued customers. Your continued support and trust...
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24 February 2023
Joanna Armas
We are thrilled to share the exciting highlights from an empowering event that took place this past Saturday, February 25th, at MaRS Discovery District. The...
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17 November 2022
Joanna Armas
We are thrilled to announce that our participation in the Google for Startups Accelerator: Black Founder cohort has been a tremendous success. Over the past...
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15 November 2022
Joanna Armas
As one of the biggest sales days of the year and the official signal of the holiday season, Black Friday is a customer’s dream come...
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17 March 2022
Jananie Chandranathan
Have you ever thought of a world where you can simply input numerous data into your computer, and it automatically spits out the information you...
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25 February 2022
Jananie Chandranathan
Not getting the conversions or clicks you want from your Google ads? Then you MUST implement these 11 AdWords hacks to work the magic. Google...
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3 February 2022
Jananie Chandranathan
Amazon is the king of the eCommerce market. Roughly 63% of online shoppers check Amazon to find their desired products. This brings a massive opportunity...
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19 January 2022
Jananie Chandranathan
Pinterest isn’t just a social network; It’s a visual search engine that provides endless opportunities for businesses to grow. Are you using Pinterest to search...
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17 December 2021
Jananie Chandranathan
All I want for Christmas…..is more customers! The holidays are a great time to engage with customers and spread the holiday spirit! Whether it’s showing...
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2 December 2021
Jananie Chandranathan
As the saying goes, it’s the most wonderful time of the year! But for retailers, it’s the busiest. It’s never too late to start planning...
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17 November 2021
Jananie Chandranathan
Remember when you opened your inbox and saw an email saying, “20% off EVERYTHING plus free shipping! Hurry this sale ends in 2 hours!”? Suddenly,...
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5 November 2021
Jananie Chandranathan
Have you ever noticed that when you order food with your friends or family, they usually each order something different? Just like that, no two...
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19 October 2021
Jananie Chandranathan
Yup….it’s that time of year again. Is your eCommerce business prepared for BFCM (Black Friday Cyber Monday) this year? Whether you had a successful BFCM...
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8 October 2021
Jananie Chandranathan
Here’s a quick story for you. Last Friday, a man named Jim called a car dealership to buy a new car. The salesman tells him,...
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8 October 2021
Joanna Armas
Hi, I’m Zeze, founder and CEO of Growvare. My background is in aerospace engineering from Cornell University but I’ve spent the last 15 years building...
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30 September 2021
Joanna Armas
Our Founder and CEO, Zeze Peters, sits down with host of the RebelRebel Podcast, Michael Dargie. Zeze and Michael discuss AI, rocket science, business and...
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30 September 2021
Joanna Armas
Zeze discusses how AI and digital advertising work together to provide effective ad results on the Georgian Impact podcast with Jon Prial. Hear Zeze talk...
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29 September 2021
Joanna Armas
Preparing for Black Friday and Cyber Monday is more than just putting out great deals. It involves having the right mix of data, campaigns, and...
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29 September 2021
Jananie Chandranathan
Have you ever wondered why we say “Google” instead of “search engine”, or “iPad” instead of “tablet”? Well, this is what brand awareness is. It...
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17 September 2021
Jananie Chandranathan
Snapchat, which was once used strictly for snapping friends, is now becoming a great marketing channel for businesses. You might be thinking, “Meh, I don’t...
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11 September 2021
Joanna Armas
Learn how AI is transforming Digital Marketing at the upcoming Maicon Conference. Check out our CEO and Founder, Zeze Peters, along with 20+ incredible speakers...
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2 September 2021
Jananie Chandranathan
Attracting new customers is great. I mean- who doesn’t want more customers, right? But, have you really thought about the perks that existing customers bring...
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30 August 2021
Jananie Chandranathan
LinkedIn has helped reinforce and establish business relationships. With over 575 million professionals, the platform provides opportunities for businesses to thrive. If you are a...
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24 August 2021
Jananie Chandranathan
Have you ever scrolled through social media and saw an ad that encouraged you to buy something? If so, that might have been the magic...
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17 August 2021
Jananie Chandranathan
Think YouTube is just for entertainment? Think again! YouTube is the second most visited site in the world and is used by 55% of marketers...
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4 August 2021
Jananie Chandranathan
Did you know Youtube gets over 1 billion views per day? Well, Youtube has over 2 billion active global users and is the second-largest search...
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2 July 2021
Joanna Armas
We're excited to see that Best Startup Canada has named us one of the best Top Advertising Companies and Startups in Toronto!
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15 June 2021
Jananie Chandranathan
Despite the huge number of people using Facebook, most businesses are not able to reach their desired audience through Facebook ads. These tips can help you boost your Facebook ads engagement!
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14 June 2021
Joanna Armas
Peter Drucker once said, “If it can’t be measured, then it can’t be managed.” It's impossible to know if a project is working or not unless there are clear metrics to judge success. As consumers become more demanding of personalized experiences, data-driven marketing is becoming more prevalent.
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14 June 2021
Jananie Chandranathan
The days of using Instagram for personal use only are long gone. Today, Instagram has over 25 million active business accounts creating brand awareness, engaging with customers and driving sales. Avoid these 5 common Instagram ads mistakes and help your business succeed!
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27 May 2021
Joanna Armas
Digital advertising is the norm in today’s world. It helps businesses reach a wider audience, create awareness, and achieve better reach and greater results than ever before. This is why it is so important that you invest in digital advertising!
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26 May 2021
Joanna Armas
Zeze joins the dynamic duo - Hernan Sias and James Sias AKA the “Business Bros” in a live, upbeat podcast about all things Digital Advertising!
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13 May 2021
Joanna Armas
Catch Zeze speak at the Plug and Play Spring Summit, along with presentations from other startups in the six industry-focused programs!
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1 May 2021
Joanna Armas
Plug and Play showcases 98 various startups from six industry-focused innovation programs. We are happy to announce that Beam.city has made it into the Media & Ads Startup Batch, along with 15 other startups!
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26 April 2021
Joanna Armas
We’re so excited that we're a part of the first cohort of eCommerce North! Looking forward to a new era of eCommerce!
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6 April 2021
Joanna Armas
Zeze sits down with Mark Fidelman, CEO of Fanatics Media and author of Socialized! to discuss how he built DNA using advanced engineering and behavioural science.
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9 February 2021
Joanna Armas
Entrepreneur and business coach, Geraldine Jippe, chats with Zeze on the strategies to grow a startup. Zeze speaks from his own thrilling experience building Beam.city - a growing ad tech startup!
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1 February 2021
Joanna Armas
Zeze meets up with Bruce Chen to discuss the hustle of being an entrepreneur and advice for new founders managing their team.
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22 January 2021
Joanna Armas
Zeze moderates the latest Black Professionals in Tech Network Masterclass Panel. Learn more about the hypergrowth companies of the future!
Read More...(available during EST office hours)
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
1. Click on the 'Get A Demo' button.
2. Fill in your contact details, including your email address and mobile phone number
3. Submit the access code you received by text
4. Congrats, your account is now enabled and ready to use
5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
1. Keywords.
2. Period of the Day.
3. Online Ad placement.
4. Location of person who sees the ad.
5. Demographics (Age & Gender).
6. Device (Mobile, Desktop).
7. Ad Content.
8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':